Variety store interior. Photograph by Graham Soult

At the request of a consultant working with this particular retailer – a nationwide variety store chain – we combined analysis from our previously published blog posts with some new insights, to provide a summary report on the main issues and challenges facing the business, and to help build an evidence base for change.

Topics covered included brand, product, first impressions, store environment, performance and competitors, illustrated throughout with our original photographs.

Can we help?

Read more about the practical feedback we can offer stores and the research insights we deliver, or contact us to start a conversation.

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