CannyInsights.com is pleased to have contributed a guest article to the first issue of Wear Business, a new business magazine for Wearside and North Durham that has launched this month.
As shoppers tire of boring old brands, messaging that appeals to their desire for more sustainable, authentic experiences is really resonating.
Graham Soult in Wear Business
Arguing that “most high streets are far from dead”, the article by Graham Soult bigs up initiatives that promote creativity and collaboration in town centres – such as #IndieHour on Twitter, Totally Locally, Just A Card and our own Shop Chester-le-Street project – in a celebration of County Durham’s high streets.
