Article in Essential Retail

Graham Soult from has been interviewed by Ben Sillitoe for an Essential Retail article on “the rise of pop-up retail”.

In the article, Graham describes the “‘Heinekenisation’ of the high street”, where businesses must “harness the opportunities of the bricks-and-mortar environment to refresh the parts that shopping on smartphones and tablets can’t reach”.

You can read the full story here.


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