The new Fashion & Style Directory site. Photograph by Graham Soult

A Durham Business Club member is swapping lawnmowers for lingerie as he adds a new fashion site to his portfolio of web directories.

Graham Soult, whose business already manages websites covering the home, garden and holidays, has now created the Fashion & Style Directory at

Aimed at fashion-conscious UK shoppers, the site will feature a directory of retailers across the UK – from big names to quirky boutiques – and provide readers with information and inspiration in the form of hints and tips articles, styling advice, and blogs about the hottest fashion trends.

Talking about the launch, Graham commented:

“Since first created the Home Interiors Directory in 2005, fashion shopping has really taken off online. With the continued growth of pure-play fashion brands such as Asos, and the success of high-street names like Next in building businesses that straddle both ‘bricks and clicks’, now seemed like a good time to extend’s reach into clothing!

“Just as importantly, the Internet as a whole has also seen huge changes over the last decade. Readers, advertisers and search engines all now expect websites to feature great, original content, and for this content to be easily shareable via Twitter, Facebook and other social networks.

“At the same time, modern websites need to be designed to be responsive, so that users have a first-class experience whether they’re viewing content on their desktop computer, their tablet or their smartphone. Using a convenient WordPress platform, the development of the Fashion & Style Directory is underpinned by all these things, and we’re looking forward to moving our established sites over to the new format throughout 2014.”

The Fashion & Style Directory will officially launch on 10 February, when Graham is giving a seminar – appropriately enough on digital marketing tips – at the UK’s leading fashion trade show, Pure London, which takes place at the Olympia exhibition centre in Kensington.

Got something to add? Post a comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: