Let us help you make a great impression

An article about content marketing that CannyInsights.com's Graham wrote for Speciality Food magazine
An article about content marketing that CannyInsights.com’s Graham wrote for Speciality Food magazine

In just the same way as you communicate via merchandising or point of sale instore, it’s crucial to convey the right impression through what you write about your business.

Whether it’s online, in print, or both, great copy engages the reader and conveys a clear message about your business and brand. Of course, not all brilliant retailers can be brilliant communicators too – and that’s where CannyInsights.com’s freelance copywriting service can help.

Our unique background – spanning retail, writing, marketing, and website promotion – means that we are not only quick to understand the nuts and bolts of your business, but can turn that into a compelling story – whether it’s a simple press release, a guest blog or article, or content for a complete new website. You can read about the type of work we do on our project examples page.

In online copy, our attention to detail also helps your search engine optimisation (SEO) by making sure that all the most important keywords and phrases are in there naturally – the best way to keep the search engines happy, as well as your human readers.

As you’d expect, however, top-quality and engaging writing is part of everything we do – whether it’s a report for a client, a blog post at Soult’s Retail View, or one of our regular magazine columns sharing our digital marketing tips.

Find out how we can help

Though our specialism is obviously retail, we are always happy to apply our methods to other business-to-business and business-to-consumer communications.

So, if you think your business’s copy could benefit from our expertise, we’d be delighted to hear from you – just send us an email, or give us a call on (0191) 461 0361.