It was good to speak to presenter Mike Zeller about Aldi on BBC Radio Cumbria earlier this morning!
New stores are coming soon to Whitehaven and Egremont in West Cumbria, but with a target of 1,500 stores UK-wide – and just over 1,000 now – Aldi sees plenty of room for further growth yet.
As I mentioned on air, Aldi has already overtaken Morrisons in terms of UK market share – though growth has stalled a little lately – and it’s not implausible that it could yet overtake Asda in the next couple of years, unless the latter’s poor performance is arrested.
Aldi’s challenge, perhaps, is that it has probably won over as many shoppers as it’s going to in the places where it already trades, so opening new stores in new areas – which don’t come cheap – is the main way that it can keep heading on its upwards trajectory.
Graham talks about Aldi’s growth on BBC Radio Cumbria
Talking to presenter Mike Zeller, Graham explained that new shops in Whitehaven and Egremont are just a small part of Aldi’s expansion plans.
