Digital marketing mentoring for Natural Nutrients
We acted as digital marketing mentor for County Durham-based online retailer Natural Nutrients, providing half a day of in-person contact time each month.
Leveraging our well-established networks, we also introduced the company to key influencers in the North East business community; within months, these leads had helped the company secure funding for growth and win an award for ‘Entrepreneur of the Year’.
Managing Twitter and Facebook accounts for a North East retailer
A retailer based on North Tyneside wanted help with its social media as it looked to grow the business outside the region, and build awareness of its brand and offer.
Our job is to spend about a day a month managing the business’s Twitter and Facebook accounts on its behalf, visiting stores for inspiration, liaising with the company MD about the key messages that need to be communicated, and posting daily updates via both channels.
Of course, it’s not just about one-way communication. Engaging in conversation with followers is a crucial part of successful social media, and part of our role is to also make sure that reviews and comments are responded to, and queries answered.
Communications consultancy for Converge business networking platform
Serving companies large and small in the North East, Converge is a membership-based business development platform that combines its core website (at converge.today) with a quarterly magazine, Engage, and monthly face-to-face Rendezvous events.
— Converge (@Converge_NE) February 22, 2017
As communications consultant, Graham’s role involves working with Converge for a day or two a month, assisting founder James Tennant with a range of marketing and communication tasks.
These tasks include: writing occasional, in-depth content for the Converge platform; checking and correcting uploaded member content for spelling and formatting; sharing this member content, and occasionally other updates, via the Converge Twitter, Facebook and LinkedIn channels; and generally acting as a marketing mentor when needed.
Instagram training for a piano retailer in London
We spent half a day instore with this independent retailer, giving the owner and his team one-to-one tips on how to capture beautiful and eyecatching images of their shop and products, advising on the use of suitable Instagram hashtags, and suggesting how best to repurpose Instagram content for use via other social channels.
Social media photography tips for Jayne Boutique in Sedgefield
In Sedgefield, we spent a morning with independent fashion retailer Jayne Boutique, sharing tips with owner Elena on how to create eyecatching product and instore photographs for sharing on social media, and, armed with our camera, coming up with some examples.
— Graham Soult (@soult) January 26, 2016
Elena tweeted her thanks for the “great tips and ideas for the business”.
SEO and WordPress tips for Mini Munchkins in Stockton
In Stockton-on-Tees, independent babywear retailer Mini Munchkins was looking to build an ecommerce presence alongside its physical store.
We gave owner Emma “a great afternoon of technical help” – including on SEO, WordPress, and the importance of crafting informative and distinctive product descriptions – which left her feeling “refreshed and inspired”.
— mini-munchkins (@mini_munchkins_) January 26, 2016
Setting up and managing @stocktonshops on Twitter
We voluntarily set up the @stocktonshops Twitter account in October 2014, partly as a demonstration of our social media skills, but primarily to celebrate Stockton-on-Tees town centre and its businesses.
At that point in time, there was no existing social media account pulling together updates from across the town’s shops and eateries, so @stocktonshops filled an important gap in showcasing the strength and diversity of Stockton’s retail offer, and promoting it to an audience both within and beyond the Teesside area.
— Shopping in Stockton (@stocktonshops) May 11, 2015
We still manage the account – which has grown to nearly 1,000 followers – and, though it is entirely ‘unofficial’, @stocktonshops continues to be seen as an important and influential channel by key players in the town, with plenty of mentions, retweets, and requests to share updates.
We are happy to discuss creating and/or managing similar social media accounts for shopping centres, Business Improvement Districts (BIDs) or other destinations – get in touch if you think we could help.