Room set at Washington Furniture Outlet. Photograph by Graham Soult

Getting the business started on Twitter

Washington Furniture Outlet is a family-run furniture business that sells quality furniture, accessories and white goods at outlet prices.

Having opened its shop a couple of months earlier, the owner brought in CannyInsights.com to help tell the business’s story, showcase its products, and spread the word about where it is and what it offers, using both online and offline networking.

Key activities included setting up and managing Twitter and Facebook accounts for the business, and creating attractive imagery, inspired by the products and room sets instore, to share across social media.

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